SONY CEO STRINGER DEFENDS PS3 PRICING

Because it just wouldn’t be a complete week without some executive at Sony attempting to justify the pricing of the Playstation 3, Forbes.com is reporting that Sony CEO Howard Stringer stated that while the higher price point is certainly a risk, but that it’s one he feels will pay off in the long run;

“Obviously, it’s a higher-risk strategy–as all new inventions are–but if the PS3 lives up to its total potential, then I don’t think anyone will be worried about Nintendo or Xbox’s cheaper price.” -Howard Stringer

Unlike his fellow Sony executives, Stringer refrained from redefining what the Playstation 3 is supposed to be and simply focuses on the PS3’s competition;

“Do you go for a cheaper transitional [product], or do you take a chance on future-proof, higher technology which will keep you going for many, many years?” -Howard Stringer

While I certainly wouldn’t call the Playstation 3 future proof, especially not until the HD format wars are over, it is somewhat refreshing to hear a report of someone at Sony not talking like they’ve been hitting the happy juice a little too hard. Maybe they should let Stringer talk to the press exclusively from now on. Check out the Forbes.com article here and feel all business like.