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MICROSOFT CONFIRMS XBOX 360 PRICE DROP

Microsoft has now confirmed that the rumored price drop we told you about last week will be going into effect on August 8th. The price cut will affect all versions of the Xbox 360 including the upcoming Halo 3 Special Edition console.

While I’m sure many will agree that Microsoft had to do something to attempt to spur 360 sales heading into the fall, I question just how effective this price cut will be. Simply put, it’s just not that large of a drop. Despite Microsoft stating that this is a $50 price reduction, when you look at the updated prices of the different models of the 360, you’ll note that the real savings ranges between $20 and $50 depending on which model you buy.

Before we get to the text of the press release, let’s cut to the chase – here are the new retail prices that will be taking effect on the 8th;

Personally, I was hoping Microsoft would also take the initiative to drop the price on the 120GB hard drive – especially when you consider that it’s in the company’s best interest (Due to downloadable content and such) to get as many of the larger hard drives out there are possible. No luck on that end though.

“REDMOND, Wash. — Aug. 6, 2007 — Microsoft Corp. today kicked off the greatest holiday lineup in video game history by announcing it will reduce the estimated retail price (ERP) of Xbox 360™ by $50 (U.S.) beginning Aug. 8. Soon to follow, Electronic Arts Inc. (EA) will release its blockbuster video game title “Madden NFL 08” on Aug. 14. “Madden NFL Football,” one of the most important mass-appeal franchises in video games, was the top-selling game of 2006 and is the top-selling franchise of the past 10 years. Only Xbox 360 offers a console for all interests and budgets.

“The fact that we have been able to keep our launch price longer than any other console while retaining our leadership position demonstrates that consumers believe in the value of Xbox 360,” said Mitch Koch, corporate vice president, Global Retail Sales and Marketing Group, Entertainment and Devices Division at Microsoft. “On the eve of the best holiday games lineup ever and the launch of ‘Madden NFL 08,’ there has never been a better time to jump into Xbox 360.”

Xbox 360 will enhance the value of its entire family of consoles beginning on Aug. 8. At a new ERP of $349.99 (U.S.), Xbox 360 offers an unsurpassed experience right out of the box with a 20GB hard drive, wireless controller, Xbox 360 headset, and more. For those looking for the ultimate value and the freedom to customize their console as they see fit, Xbox 360 Core System now has an ERP of $279.99 (U.S.). Xbox 360 Core System provides everything needed to start gaming while giving consumers the ability to add new features and accessories they want. Dressed in black and equipped with a 120GB hard drive, Xbox 360 Elite will be priced at an ERP of $449.99 (U.S.) for those who want the premium games and entertainment experience. In anticipation of this year’s largest blockbuster game launch, the Xbox 360 Halo® 3 Special Edition Console will hit store shelves in September with an ERP of $399.99 (U.S.). Featuring an authentic Spartan green-and-gold finish, this console will include a matching Xbox 360 Wireless Controller, Xbox 360 20GB hard drive, Xbox 360 Headset, an Xbox 360 Play and Charge Kit, and more.” – Microsoft press release

Those of you looking for more information on the price drop or the full text of the press release should check out the below links.

August 7, 2007 - Posted by | Announcements, Microsoft, Price Drop, Xbox 360

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